Rewired

POV 👀: You’re staring at a messy, complex system and being told to solve it with user flows, screen sketches, and tacked-on AI features.

Meanwhile, AI is taking over the screen and interaction design.

Anxiety grows. Imposter syndrome balloons. Overwhelm takes over.

We’re being told to think more strategically, innovate, become the decision makers, orchestrate systems of systems, and leverage our critical-thinking.

After years of being pigeonholed at the UI level. And being told that this ☝️ is NOT OUR JOB.

To actually move into this high-value work, we need professional tools to...
✅ see a system with X-ray vision,
✅ identify what’s broken,
✅ weave AI into product architecture creatively and ethically,
✅ structure products that meet convoluted business requirements,
✅ craft new worlds that humans actually want to live in,
✅ lead collaboration with other humans and AI...

No. Small. Order.

So...HOW exactly? THIS is the how. 👇

Object-Oriented UX has been helping designers move deeper into strategy, structure, and system design for over a decade. And today, we need these skills more than ever.

Learn:

🧠 How to process more complexity with less stress.
💣 How to ask the critical questions that no one else is thinking of.
☠️ How to see inside systems and create visual system design artifacts that scale to any level of crazy.
🫶 How to collaborate with humans and AI, bringing disciplines together around the complexity.

You’ll be learning the ORCA Process, a deceptively simple framework for breakdown complexity and structuring systems that align with human mental models and business models.

Link in bio. Check it out to see if it’s a fit.
You know your career needs to evolve in 2026. You don’t have to forge the path alone. And this path might just be the one for you. 💙💖💛💚

Chances are you’re a deep thinker who likely doesn’t have a great framework to channel all that curiosity.

And when you don’t have a framework, all those thoughts just swirl around in your head…
Questions. Risks. Edge cases. Dependencies.

YOU, my kindred spirit, can see three steps ahead.

But everyone else on your team is like:

“Why are you making this so complicated?” 😑

Sound familiar?

A lot of neurodivergent folks (or just highly intelligent and people who give a s**t) get labeled as overthinkers because we naturally see patterns, risks, and connections that others miss.

We’re scanning the system from a bird’s-eye view.

But without a structure for that thinking, it can feel chaotic — both to you and everyone around you. 😬

Enter the ORCA framework, which sounds deceptively simple, but it’s the entire skills that that you can build a career around. (I have and so have thousands of other designers).

ORCA turns all that deep thinking into a clear, collaborative process.

Here’s the gist:

1️⃣ Objects
Start by identifying the important things in the system — the core concepts that actually matter to users and the business. These become your anchors.

2️⃣ Relationships
Then map how those objects connect. Suddenly the spaghetti of flows becomes a clear system structure.

3️⃣ Calls-to-Action
Next define what users can do to those objects — the actions, role permissions, and functionality.

4️⃣ Attributes
Finally break down the information that makes up each object — the details, fields, and metadata that give it shape.

When you put your thinking into a framework like this…

You stop looking like an “overthinker.”

You start looking like the person who sees the system before anyone else does.

My once-a-year free training is coming up at the end of March.

Comment TRAINING to and my bot will send you the magic link.

Correction on #3 👀

The leveled-up UXer’s medium isn’t sticky notes.

It’s what’s ON the sticky notes:

🟦 Concepts (aka objects)
🟦 their relationships
🟩 how users want to act on those objects
🟨 🟥 the attributes that define those objects

(psst… a little color coding for you there)

And then layered on top:

• business constraints
• technical constraints
• prioritization and scope decisions

Because leveling up in UX isn’t about churning out more screens, presenting all your shiny answers.

It’s about making the invisible structure of a system visible so a team can tackle complexity together.

That’s when things start to click:

→ complexity becomes understandable
→ better questions surface earlier
→ teams align faster
→ UX becomes strategic instead of decorative

These are the 5 Level-Ups I talk about in the video:

🧠 Complexity processing
💣 Bomb diffusing with mic drop questions
☠ X-ray UX
🤝 Collaborative facilitation
📜 Designing with human cognition in mind

If you want to go deeper on this…

Comment TRAINING below and I’ll send you a free workshop on leveling up in these five areas. With cute hand outs and everything 💙🩷💚💛

Celebrating ! Happy birthday, you divine and handsome creature!! Thank you for your friendship, for believing in OOUX, for bringing it to Hellofresh, to astrology with your startup, to tarot (eventually!)… for pushing OOUX so much deeper into business strategy and giving us designers tools to serve the business practically, ethically, and playfully.

thank you for rolling with the punches last fall, what an intense couple of months. But we did it. excited to get all your wisdom into the minds of 1000s of UXers, product designers, PMs, and people who care to make humane tech!!