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Word of the day: Verboten
Despite its spelling, the adjective verboten is not at all related to the word verb. Instead, verboten comes from the German word farboten, the past participle of the verb farbioten, meaning "to forbid."

Verboten is used to describe things that are forbidden according to a law or a highly regarded authority. There's also the rarely used noun verboten, meaning "something forbidden by authority," as in "well-established verbotens."

Understanding how your customers feel, and why, is essential for creating deep and satisfying brand experiences.

Reducing Churn in the B2B Technology Industry Understanding how your customers feel, and why, is essential for creating deep and satisfying brand experiences. Download

Our clients have learned that strategy drives structure. If CX is a top priority, the organization should be structured around it.

Why Traditional CX Programs Earn Low Scores from Their Clients Three Root Causes and Their Solutions. At Decooda, we believe that underperforming CX programs have three distinct root causes: 1) Lack of Strategic and Structural Alignment 2) Misunderstanding the True Voice of Customers and Employees 3) Little connection between the Employee Experience and Custome...

Under performing CX programs have three distinct root causes.

Why Traditional CX Programs Earn Low Scores from their Clients Under performing CX programs have three distinct root causes. Decooda provides the solution. Download

Preference-driven questions may reveal more about a person than simply the question they are asking.

What we Ask (and What it Means) What we Ask (and What it Means) Simon Sinek taught us all the value of entering into a challenge by answering the “Why” question in his brilliant Ted Talk: “Start with Why.” But not everybody instinctively starts with why. Different personalities prefer different questions. Ideators start wi...