Varci Media

🙋🏽‍♀️How do you create headlines + content that maintains the interest of your customers?

✅1. Pique their attention with mystery.🤔

Curiosity is a very strong desire to play with for great conversion.

Your headline NEEDS to create curiosity and ask questions in the minds of your audience.

Examples:

"This could be for you...”

✅2. Task their minds with questions.

Questions are a great way to pique your audience's curiosity + get their attention.

The opening line creates an open loop in their minds + gains attention.

Example:
“What if you could...”

✅3. Make it Personable

“A person’s name is to him or her the sweetest and most important sound in any language.” Dale Carnegie

These help you stand out + grab attention.

Examples:

"Hey Mark, special offer for you..."

"Thought you'd want to see this, Adriana!"

This works best in emails

✅4. Use a Story

Use stories for colder audiences.

Guide them from.......

-Rags to riches
-A great discovery
-How someone achieved something epic

Take them from A to B and make your product the *magical ingredient* that made it possible.

✅5. If you have a product/offer, let them know.

Sometimes, being direct is best.

If you have a sale, offer, or discount - say it!

Pro Tip: Combine with urgency for even better results.

Happy Marketing!😁

Trying to find the perfect topics to write about?🤔

Coming up with ideas week after week is often a headache for content marketers. 🤕

Here are a few tips to help you write great content .👇🏾

✅1.) Are there any industry news trends popping up?🤷🏽‍♀️

Keeping up with industry news that your target audience is talking about is a great way to find topics to write about.

If there’s news hitting Twitter’s trending list for your industry, then you better believe that you have the opportunity to attract readers who want to learn more.

If you can provide thought-provoking and unique reflections on recent news, then you’re likely to gain a following.

✅2.) How can you help your customers right now?

💡How-to Guides
💡Step-by-Step Walkthroughs
💡Educational content

All these will help your audience and give you a leg-up once they’ve seen your content. Offer unique perspectives and tips that can help consumers differentiate you from your competition. Make it count!💪🏽

✅3.) Have you checked your competition?

You may want to take a look at what topics have been working best for your competitors and industry leaders recently.

Look for their all-time best content in terms of views and engagement, from there you will find ideas on what people want to read and know more about.

✅4.) What questions do your customers have?🤷🏽‍♀️

Take a look at the kinds of questions you often get from your customers. Are there any commonalities? When you can answer these questions, you’re building trust in your expertise.

✅5.) What about the myths?

If there are common misconceptions in the industry, address and dispel these in your content. This can be a great way to connect and develop trust with your target audience.

Happy writing!😊

And if you’re too busy to create content🙋🏽‍♀️dm me, we have a team of writers that love to write.😊

If you're not where you would like to be in your life, you and only you can change that! But always remember to stay happy through the thick and thin 🤗