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When having conversations around business outcomes, its easy to get caught up in the math. But the best value sellers will tell you that's a mistake.
In our episode of with Chris Dowse from Smartsheet, we talked about the importance (and critical nature) of storytelling in value selling. Not only does it make your numbers more compelling, it helps align your metrics to the journey of your buyers.
Listen to the full podcast episode with Chris Dowse: https://hubs.li/Q01zdDNN0
01/11/2023
CFOs today are in the drivers seat of their organizations. And they understand the weight of the responsibility that they're tasked with.
DecisionLink CFO, George Li, penned an open letter to his peers about the things that he is taking into account amid today's economic climate, and provides his recommendations of how to go forward strategically and impactfully, while keeping costs and the need for innovation in mind.
Read the full letter:
Dear CFOs, Your Time to Deliver Value is Now In this blog, we discuss why CFOs are so important today as they lead their companies through these uncertain economic times that are before us.
How is your strategy evolving in 2023? With larger than ever buying committees, prospects looking to self-educate and CFOs approving every expense, marketers need to shift (quickly!) to market the business impacts their solutions deliver.
ValueCloud can help marketing teams:
📣Generate better qualified leads from your website
📊Offer interactive ROI and value-based simulations for prospects
🔌Turbocharge your MarTech stack with a single line of embed code
🎯Ensure consistent branding and messaging across all externally facing assets
🤝Have a seamless handoff from Marketing to Sales
So, marketers, if you aren't leading with the economic impact of your solutions, what are you waiting for?
Learn more: https://hubs.li/Q01x4JnD0
12/23/2022
Happy Holidays from the DecisionLink team! To you and your families, may you experience joy, peace and many blessings this holiday season.
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