BrndMethod Creative Agency

⚫ We're running our Black Friday sale starting this Friday, November 28 at 6 AM ET.

Here's what's included:

⚡ 50% off all strategy sessions
⚡Bundle deals that save you more
⚡Book now, schedule anytime through March 2026
⚡Sale runs for 96 hours only

We're limiting spots to keep quality high.

Once we hit capacity, we close it down.

📥 Want the details when they drop? Join The brndBrief Community list for exclusive access! https://info-5cbba.gr8.com/

🎧 Just dropped - the latest episode of The brndBrief Podcast featuring Michele Hart, Director of Marketing & Communications at BostonSight.

Michele reflects on the incredible opportunity to build a marketing function from the ground up at a unique nonprofit that serves patients, doctors, AND donors while managing both clinical services and commercial products. What an exciting challenge!

What really stood out:

📌 They focused on educating doctors during COVID instead of selling - then crushed their sales goals when they launched new products in 2021

📌 A doctor's simple drawing for his kids turned into "Lensy" - a plush toy, children's book, and their most successful donor campaign ever

📌 Why nonprofits need to reassess their mission every 5 years using Harvard's brand identity matrix (especially when you have multiple business lines that could compete with each other)

📌 The power of saying no - Michele explains why healthcare marketers should focus on fewer channels like Facebook groups and Reddit instead of trying to be everywhere

📌 How they distinguished their specialized PROSE treatment from their commercial lens products without cannibalizing their own business

Real strategies from someone who's actually built this from the ground up.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/how-to-build-a-marketing-function-from-scratch-in/id1724388941?i=1000722924386

📹 Watch the full episode here: https://www.youtube.com/watch?v=lI1xXim-1js

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🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941