McDevitt Design

This rebrand for Primrose School’s Summer Adventure Club was not only an adventure to create, but turned out to be their most successful summer camp campaign to date. A new logo in the form of a badge was created, along with badges for each of the weekly programs, 25 total, including robotics, coding, design and sports. I worked with animator Dean Funk to create some playful social as well as the team over at Primrose, including copywriter Jared Fernandez and creative director Mike Schatz.

Thinking about the Super Bowl also makes me think of stocking the fridge. Anyone who knows me knows I am a firm believer in the observance of beer-thirty. Getting to design this Beertender Guide for Anheuser Busch was a dream come true. The user experience needed easier navigation, more informative content and a friendlier, more approachable branded look. Loaded with infographics, videos and rich pictures of wooden bars and frosty glasses — ahhhh — and just when I thought it couldn’t get any better, we also created a printed brochure to go with it. What? Somebody pinch me. https://www.abdraught.com

This enormous pre-pandemic booth created for AT&T was so amazing to work on. There was an interactive light experience in a round rotunda in the center of the booth, surrounded by electric cars, VR experiences, interactive screen activities, and a virtual neighborhood all skinned by yours truly in blue, black and silver with gobo lights for windows. Experiential design creates the most elaborate canvas. I worked with the amazing architectural designer Ale Lobos Croquevielle and the team at CSE.

There is a lot of controversy over the recent Popeyes campaign featuring Megan Thee Stallion. Some call it tasteless. One thing I can say — I love the design. These are my colors. Love the font, the playful graphics. I will be trying this hottie sauce.

One of my former employers had this on the wall at the Agency, but it was a list, not a Ven diagram. This one is so much better.