KEYLAY Design

Wrapped-Style Design...For Your Whole Listening Career

Wrapped-Style Design...For Your Whole Listening Career - KEYLAY Design Spotify’s new “Party of the Year(s)” feature feels like the natural evolution of Spotify Wrapped. Instead of just showing your past year, it digs through

A Castle Rebrand That's Surprisingly Modern

A Castle Rebrand That's Surprisingly Modern - KEYLAY Design A lot of historic branding can end up feeling overly polished or weirdly corporate, but the new identity for Hastings Castle goes in the opposite

When The Packaging Becomes The Brand

When The Packaging Becomes The Brand - KEYLAY Design You know a brand asset is powerful when you can recognize it without even seeing the logo. IKEA’s newest campaign turns the camera inside the iconic blue

One Photo. Two Products.

One Photo. Two Products. - KEYLAY Design Some ads try way too hard. This Bic print campaign proves you really only need one smart idea to do the heavy lifting. The ad uses the exact same photo