Rhyme & Reason Design

When the team came to us with the idea of bringing delightfully unexpected pop-up moments to their Downtown we gleefully accepted the possibilities. From aptly naming the experience, Random Acts of Fun, to brainstorming the potential pop-up offerings and designing the playful brand expression, we’ve seen the tiny events turn into big impact occasions. In fact, word has it that these random acts have turned visitors into residents and strangers into friends, talk about a fun story to tell!

Click, click… woot! 📸 We partnered with to hit the streets (and the shops, and the City Centre) of to capture this seriously photogenic city. The result? Fresh new assets that showcases Brookhaven as bright, welcoming and full of life! Ready for your next photoshoot? Drop us a note and let's start planning!

Looking for an idyllic destination to stop, play and savor life’s little moments together? Might we suggest you Explore Calhoun-Gordon County? At the start of 2025, we had the opportunity to roll up our sleeves and help with their rebrand. During the process, we gained deep insight into their “why”, got to know their “who” and experienced much of their “what”. And everything we learned, we translated into a totally new brand expression. From a new name and logo to business system assets and giveaway-ready swag, we infused a little bit of our magic and a whole lot of their charm to create a suite of communication pieces that are embraced by residents and visitors alike. Check out the case study to learn more about Calhoun’s confetti-worthy results: https://rhymeandreasondesign.com/work/item/explore-calhoun-gordon-county/

With the Fraternity Communications Association Annual Conference on the horizon and multiple conventions coming up this summer, we can’t help but look back on all the magic we’ve helped create for our Greek clients over the years! In 2024, we helped Sigma Delta Tau Sorority launch its new brand with an animated video. From storyboarding and music selection to intentional motion moments and thoughtful storytelling, we captured a sisterhood rooted in legacy and built for a bright new future. ✨

randrdesign Sigma Delta Tau Brand Launch