SmartCommerce

👵 𝗕𝗮𝗯𝘆 𝗕𝗼𝗼𝗺𝗲𝗿𝘀 𝘄𝗲𝗻𝘁 𝗱𝗶𝗴𝗶𝘁𝗮𝗹.
Gen Z doubled down.
And every generation now shops differently.

Part 2 of our 𝟮𝟬𝟮𝟱 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗥𝗲𝗽𝗼𝗿𝘁 uncovers how shopping behaviors have completely split across age groups — and the results even surprised our research team.

𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
✅ 71% of Baby Boomers now shop online or hybrid
🥃 21-point drop in traditional in-store alcohol purchases
📊 Gen Z leads with 90% digital engagement

Understanding these shifts means knowing where to meet your audience this holiday season.

👉 𝗚𝗲𝘁 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮: https://ow.ly/CSeg50Xaxae