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Cornerstone is looking for a Marketing Campaign Specialist to join our Demand Generation team. As a Marketing Campaign Specialist, you will assist the Demand Generation team in executing programs and campaigns.

This is a resume-building entry-level role that will give you a front seat in the fast-paced world of Demand Generation, working alongside the Campaign Managers to create and execute compelling campaigns and meet the company’s revenue target – a perfect starting point for a career in Marketing. The team moves fast, loves gifs, and is looking for another person to join in and help us think differently.

In this role, you will…

Support the Field Marketing leads on logistics and ex*****on tasks to support the success of campaign programs such as trade shows, meetups, workshops, webinars, etc

Work cross-functionally with the digital, creative and content teams to get assets delivered on time

Assist with proofing and editing all field marketing campaign materials including the headline, emails, and landing page copy

Build and run regionally-focused webinars, working with the campaign managers to drive attendance and appropriate follow-up

Own and manage the demand generation campaign calendar to keep all internal parties up-to-date on programs

We’re looking for our Darcy Lewis; the Data to our Picard! You are a lover of email, who finds joy in high open rates and signs up for emails just to see designs. We’re looking for someone to improve and fully realize our lifestyle and transactional emails, making sure that they are accurate, consistent, on-brand, and fun! As a part of the Entertainment Earth team, you are responsible to learn, understanding, and representing company policies, procedures, and philosophies. Marketers, assemble!

Responsibilities:

Build lifecycle and transaction email campaigns, including list segmentation, HTML presentation, UTMs, and quality assurance of all outbound campaigns

Performs day-to-day lifecycle and transactional marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns

Report weekly on performance as compared to the goal, make improvements accordingly

Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email ex*****on, as required

Recommends email marketing best practices with coding, design and testing of email campaigns

Carry out the company vision and branding via the email channel

Increase Entertainment Earth loyalty and drive returning traffic

How to satisfy the customer and get the project? Two easy steps ✌🏻⁣⁣
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1. Efficiency and communication.⁣⁣⠀
In addition to general and understandable requirements for high-quality work, the customer should see these qualities, as well as your desire to solve problems in the best way. Show in practice that you are interested in helping the customer solve his problems - this will allow you to build long-term relationships with employers.⁣⁣⠀
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2. Digital etiquette.⁣⁣⠀
The interaction between a freelancer and a client is often devoid of live contact. Therefore, the skills of digital etiquette, the correct posing of questions, and an adequate response are required. The freelancer's ability to communicate sustainably determines the final choice of employers.⁣⁣⠀
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🧏🏻It is essential to understand that customers are interested not only in the result but also in yourself!⁣⁣⠀
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