Grow Profit Now

A business is poor if it makes a profit only because of its scale and efficiency. A good business produces things that people need, enjoy and value.

Most entrepreneurs think of profit as an objective measure, calculated by an accountant, but
when it comes to the sale of your business, profit is far from objective. Your profit will go
through a set of “adjustments” designed to estimate how profitable your business will
be under a new owner.
This process of adjusting—and how you defend these adjustments to an acquirer—is where
you can dramatically spike your company’s value.