Morning Person Studio

"Part of what makes great campaigns great is that they take risks and defy convention."

I've worked within so many startup marketing departments lead by a CEO or COO, taking over in the absence of a proper CMO (it's pretty common unfortunately). And I've seen this form of leadership heavily rely on metric-driven decision making and missing the value in experimentation, aka "creative hesitancy”.

🗝 Key takeaways from this post:

· Data is your copilot for content, not your master (shout it from the rooftops!)
· Be thoughtful in your benchmarks and what you decide to test
· Use metrics when you know what your goal is and why that metric is important

How will you bring these ideas to your social media strategy and some "risky" campaigns?

Thank you for this thoughtful hot-take:

Data Shouldn’t Drive Your Marketing (It Should Be a Copilot) Is measurement the best driver for your marketing? Find out why putting data first might be holding you back.