Second Shift Design

Spring, in many ways, symbolizes new beginnings. And I’m proud to share a big one.

As of today, Second Shift Design is the agency of record for Finn Corporation.

LinkedIn is an amazing platform. I’m out there being my genuine self. No gimmicks. No “Smoak” and mirrors.

This journey started when Joe Parsons saw what we were doing and reached out about availability for a photo shoot.

From the get-go, Joe and I just “got” each other. We both work hard and want to do great things. (And he wasn’t scared off by my use of gifs to communicate in texts.)

We started with a one-day shoot in Georgia for their Apex brand, and it blossomed into more (including one of the coldest shoots ever for their electric hydroseeder).

Just last month, Nick Gebhardt and I traveled to the HQ in Ohio to do a deep dive with Joe, Todd Thornicroft, and other employees into their brand, manufacturing, and some innovative things they’ll be launching. (Thank you, gentlemen!)

It’s going to be a slow roll-out initially, but we’re excited to start this new journey with Joe, Todd, and the gang at FINN.

And that’s no April Fool’s joke.

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Hi, I’m David Smoak, and I’m in the business of getting you noticed — through photo, video, and design.

📸 for in Ohio and Virginia.

I'm thrilled to announce that my campaign of photos for Gleaner and Massey Ferguson received Honorable Mention in the 2023 International Photography Awards.

The campaign, entitled simply "Harvest", is comprised of some of my favorite pictures taken to date, so to be recognized by an international jury is a complete honor. A huge thank you goes out to Aaron Beyer, Adam Sills, and Matt LeCroy for their help in setting everything up, for hiring me, and for their unwavering support. (And for also not running me over.) This award is very much theirs also!



AGCO Gleaner

Learn more here: https://www.photoawards.com/winner/zoom.php?eid=8-1681749205-23