UGA Music Business Program

Billboard has recognized the University of Georgia’s Music Business Program, housed within the Terry College of Business, among the nation’s best for preparing the next generation of artists and executives for success in the music industry.

Led by Program Director David Barbe — engineer, producer, musician and writer known for his work with Sugar, Drive-By Truckers, and Chase Park Transduction Studios — the UGA Music Business Program (MBUS) blends classroom learning with hands-on experience in Athens’ legendary music scene.

From managing real-world projects to launching student-run record labels and publishing ventures, Terry MBUS students learn how to navigate and innovate across every facet of the industry. The program’s alumni include executives at Lost Highway Records, Warner Records, and Roc Nation Publishing, as well as emerging artists like Megan Moroney (BBA ’20), who recently returned to campus to share insights on building her career.

The program’s signature course, Emerging Issues in Music Business, keeps students at the forefront of trends and technologies shaping today’s rapidly evolving creative economy.

People. Place. Purpose.

At UGA, business education meets creativity — and the results resonate far beyond the stage.

🎶 From NYC to Athens, one name keeps popping up… David Barbe! 💥 While visiting our Music Business alumni in the Big Apple, we noticed they all share one thing in common: the iconic director who helped lay the foundation for their careers 🌟 #TerryCollege #TerryAlumni #TerryMBUS #TerryNYC #uganyc

Student success is music to associate director’s ears - UGA Today Lane Marie O’Kelley guides students through the Music Business Program

Apply by March 1st!

Join us NEXT Friday! David Osborne will share his expertise with us. Check out The Blueprint here: https://blueprintlearn.com/