Echero

As a mid-level company, it's super frustrating to see large companies ranking for keywords that you will likely never rank for.

The problem with this isn't in the strategy, but with the keywords themselves. A fleet dealer may never rank for "ford trucks" and that doesn't mean they can't take some of the market share.

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What sets you apart from your largest competitors? What can you offer that they can't? Start there, and tailor your keywords to fit you, not the other way around.