Hinge

Today is the day! The first two episodes of Hinge's new video podcast, Spiraling Up, are live on all the standard platforms, and we would love to hear what you think.

Our vision is to record episodes with leading experts in the space that are entertaining and insightful.

What have we done so far?

🏈 A NFL Style Draft of our favorite marketing techniques
🤔 A segment where my cohosts had to determine if one of us was lying or not
‼️ A discussion with a career video production expert and business owner that provided top insights on how to maximize video in the space
✨ A conversation with a podcasting guru where he busted marketing myths associated with this fast-growing tactic

The best part is, we are just getting started.

If you know any leaders and marketers in the space, or you are interested in being a guest on the podcast, send us a message.

We want this to be fun, and above all, we want it to be another helpful resource for you.

- Austin, Joe & Mary-Blanche

Mergers and acquisitions make perfect sense in a variety of situations. Here are five situations in which M&As have proven useful as a growth strategy:

1️⃣ FILLS CRITICAL GAPS IN SERVICE OFFERINGS OR CLIENT LISTS

When the marketplace changes in response to external events or new laws and regulations, it can create a gap in a firm’s critical offerings. It is a prime opportunity for a strategic merger.

2️⃣ EFFICIENT WAY TO ACQUIRE TALENT AND INTELLECTUAL PROPERTY

The reality is, intellectual property (IP) is the new currency of modern business. Once squirreled away and carefully guarded, IP is now actively bought and sold. For many companies, the acquisition of a firm and its IP is the quickest path to market dominance—or at least a roadblock to competitive incursions.

3️⃣ OPPORTUNITY TO LEVERAGE SYNERGIES

A strategic merger, if done as part of a thoughtful growth strategy, can result in synergies that offer real value for both the acquired and the acquiring.

4️⃣ ADD A NEW BUSINESS MODEL

If you’re considering a new business model, the easiest way to develop and test it out is to acquire a firm that’s already using the model successfully. That way you avoid possible missteps from inexperience.

5️⃣ SAVE TIME AND LONG LEARNING CURVES

Much like adding a new business model, a strategic M&A may help you save considerable time and expense in your growth strategy.

How has your firm seen success as a result of strategic M&A? Let us know in the comments!