Higher Logic

Sometimes it takes just one person to make a huge impact.

Our next Marketing Mover & Shaker, Ashley Baker, has done amazing work with NiUG Asia Pacific – significantly growing membership through email outreach, phone calls and content creation.

Her dedication and care for the iMIS community, members or not, shines through and does not go unnoticed. Ashley’s marketing work helps all of the association community in Asia Pacific and we could not be more excited to celebrate her accomplishments. Congratulations, Ashley!

Mark your calendars...

It's almost time!

Can pictures help tell the message you convey in your email? Yes.

Should you rely on them to convey your message? No.

In this week's episode of Deliverability Manners with Amanda, discusses the importance of using your words in an email because images are commonly disabled by default, which makes it difficult to know if someone received and opened your message.

Overall, images should enhance the content of your email, not speak for it.

Learn more 👇 👇 👇

Deliverability Manners With Amanda - "Hidden Pictures Say Nothing" Don't rely on pictures - they can cause delivery problems and often get hidden by email clients. Make sure your words matter.Want more content like this? Vis...

1943 - Canada held the first-ever National Volunteer Week to celebrate the volunteering services of women in WWII

1974 - the US debuted National Volunteer Week and National Volunteer Month, celebrated every April

Finding time to volunteer can be tough, but COVID has renewed the overall commitment of giving back with our time.

Whether it’s serving hot meals, mentoring children or sorting through donations, volunteers are an integral part of a non-profit’s success.

This month, as we celebrate National Volunteer Week and Month, we are excited to share some of the organizations important to our Higher Logic Family, including:

• Truly Living Well (pictured)
• PHILLIPS Programs for Children & Families
• Food for Others
• Share Our Strength – No Kid Hungry

What organizations and causes are important to you? Share with us in the comments below.

83%...

According to Marketing General, Inc., that's the percentage of associations that say email marketing generates the most renewals AND it's the second most popular channel for recruitment. So, if you use email marketing well, it can be a powerful strategy to engage with your members and accomplish your goals.

That's why we are excited to introduce our Email Marketing 101 course. Designed to start when you are ready, this course sends you email lessons every weekday for two weeks - covering the fundamental topics needed to help you effectively use email marketing.

Ready to be an email genius? Register 👉 👉 👉 👉 https://bit.ly/3JjezIH

In 1996, an essay titled "Content is King" 👑 was published on the Microsoft website - turning the saying into one of the most overused phrases of the last 16 years.

That said, in the essay, Bill Gates notes that "if people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will."

This statement still rings true (minus the turning on a computer because be honest, how many of you actually turn off your computer each day? 🙂) in 2022.

If you want people to take the time to engage with your online community, you have to build content that delivers the right messages to your members at the right time.

In addition to that intentional content creation, it's important to help your members create habits of participation with a regular content schedule each week. That's why we have created this online community content calendar template 👉 https://bit.ly/3pJ5GQt.

Now, all you have to do is download and create because let's be honest, content still reigns supreme!

If you own a bakery, you don't advertise by putting a list of ingredients in the window. Instead, you show off your tasty treats, enticing people to walk through the door and engage with your business.

The same goes for emails. Give them the "cake" or "cookies" and they will click the link for the ingredients. That way they engage with your emails instead of losing interest. This helps both your ROI and deliverability.

Check out this week's episode of Deliverability with Amanda to learn more 👇 👇 👇

Deliverability Manners With Amanda - "Give Them Cake, Not Ingredients" Want your audience to engage with your email? Give them cake, not the ingredients to make their own.

It's always a great day to celebrate a launch! 🚀 Congratulations to PCAAE and its new online community ACCCESS!

We have enjoyed working with your team and look forward to continuing to celebrate all of your success.