SAM Annual Conference

There is something for everyone at the 2026 S.A.M. Convention in Appleton, WI.

From the Seance Workshop the night before, to Four Gala shows!

Lectures and Workshops to Creative Coaching

The Curated Dealers Room to the Contest of Magic.

A World Record Attempt to Parties

There will be something for magicians of all types, but time is running out. We are less than 40 days away, and spaces are running out! Join us July 1-4, 2026 with the special Seance Workshop on June 30 as we honor the life and legacy of Harry Houdini. magicSAM.com/appleton

The magic world is coming to Appleton in 2026!

Join performers, creators, historians, collectors, and you fellow compeers from around the world for The Society of American Magicians 2026 Convention.

What can you expect?
✨ World-class lectures
🎩 Incredible performances
🤝 Making new friends and catching up with old ones
🪄 Curated dealer rooms
🏆 Competitions, surprises, and unforgettable moments

It doesn't matter if you are a convention veteran or this is your first time we invite you to join us in Appleton, WI to honor the legacy, the legend, and the life of Harry Houdini 100 years after his passing.

With only 45 days left until we kick things off and a limited number of spots left, now is the time to secure you place in this once in a century gathering.

magicSAM.com/appleton