Form Policy, LLC

Thrilled to be working with Aston Martin Washington DC on targeted marketing strategy with this extraordinary vehicle.
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Did you know that welcome emails have an open rate of 82%?

Compare that to the average email open rate of 21%... A welcome email is four times more likely to be opened than any other email you send!

Before initial consultation calls with potential clients, we sign up for their email lists. Maybe a little sneaky on our part, but we do it because we know there's a pretty good chance they will need our help with email marketing too. More often than not, we either don't receive a welcome email because they haven't set it up, or the welcome email is weak and needs some WOW.

Here are a few tips for setting up a stellar welcome email.

WELCOME them by name. Set up the personalization option - personalized emails are 50% more likely to be opened.

Make it visually appealing. Create a branded welcome graphic that really pops. Even better, include a short welcome video.

Create a sense of community and exclusivity by sharing a little more about your company, without a hard sell. Tell them what they can look forward to in future emails.

Offer an email exclusive discount code.

Invite them to follow you on social media. Include the links to your Facebook, Instagram, LinkedIn, Pinterest, YouTube, Twitter, TikTok, etc.

Invite them to subscribe to your podcast, Facebook group, or include a link to a popular blog post.

You know the saying, you never get a second chance to make a first impression. A welcome email is a first impression and could mean the difference between future opens and being ignored.

Need help with your welcome email? That's what we're here for. Reach out to us today.

We're always surprised when we see businesses posting away on social media without using hashtags... Especially those that are paying a social media management company to post for them. Here are some hashtag tips from our Lead Strategist.

Do Hashtags Work? Yes They Do. Here's How to Best Use Them Yes, hashtags work! Here's how to use them for maximum impact on Facebook, Instagram, Twitter, and more.