Dropcap Creative
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04/07/2026
MoonShot Pizzeria started with a late night, a Starbucks, and “That’s Amore” stuck in my head. The brief wrote itself from there.
Handmade dough. Fresh-pulled cheese. Herbs from the rooftop. Not a single corner cut. The brand needed to match that. So we built something with real personality, something that works on a sign or a box and still holds up at thumbnail size.
The logo plays off the old theory that the moon is made of cheese. Because of course it does.
Swipe to see the full identity.
04/03/2026
I spent years watching great businesses get overlooked because their brand didn't reflect the quality of their work. A restaurant with incredible
food and a logo that looked like it cost $20. A maker with beautiful products buried under generic packaging. A founder with a powerful story,
told by a brand that said nothing. It's not their fault. Nobody told them what was missing. That's why I started doing Brand Audits. A
personalized Loom video with honest, specific feedback on your visual identity, voice, strategy, and online presence. You've worked too hard for
your brand to be the thing holding you back. Spots are still available. DM or comment "Audit" to get started.
I pulled up a local business and audited their brand:
There logo is hard to find and upon Googling they have 4 different marks. Which one is primary, which one is complimentary and which is no longer in use?
Their website is too merchandise-forward. I would have no idea this is cafe just by their homepage and unless you see the “menu” navigation button you would think it’s an online retailer
Their social media page while it has inconsistent branding with the website, it does a great job at visual story telling and showing people the cafe’s activity.
In just over a minute this could be more feedback than a brand has ever received. This is just a glimpse of what my brand audits look like.
The Dropcap Brand Audit drops April 1. (No seriously it does)
Click here to claim your Sponsored Listing.
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Ankeny, IA
50023
