UAA PRSSA

"Most tips cover what we should do more of; rarely do we hear what we should stop doing."

10 things young PR pros must stop doing To get ahead in your career, there are certain behaviors and tendencies you really ought to ditch. Spoiler alert: Getting away from your duties and having fun are not among them.

“A brand needs to become a regular part of the social conversation to understand and serve its audiences.”

5 Ways Social Media Shapes Your Multichannel Marketing Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning:...

Instagram updates the explore page!

Instagram Adds ‘Videos You Might Like’ to Explore Page Instagram revamped its Explore page adding a new, personalized channel for videos, Videos You Might Like.

Crisis management in the mid-1500s

How the Sistine Chapel spawned a public relations nightmare When Michelangelo’s ambitious paintings premiered in the sixteenth century, they touched off a very modern-sounding social media scandal, says art historian Elizabeth Lev.