Pivot Point Advantage

One of the easiest places to find new business is the place most business owners don't look.

Their existing relationships.

When growth slows down, most business owners immediately start thinking about marketing, networking, lead generation, and where the next opportunity is going to come from.

Meanwhile, there are former clients they haven't checked in with, prospects whose timing wasn't right, referral partners they haven't spoken to in months, and relationships they've spent years building that have quietly fallen off the radar.

What makes this so interesting is that trust is usually the hardest part of the sales process.

Yet, business owners will spend months trying to build trust with strangers while completely overlooking relationships where that work has already been done.

Before you start looking for the next opportunity, spend a few minutes looking at the relationships you've already built.

Pull out your contacts and make a list of five people you have or had a good relationship with that you haven't spoken to in a while.

Then reach out with the intention of reconnecting and catching up.

Not because you need anything.

Not because you're trying to sell them something.

Simply because relationships need attention if you want them to stay relationships.

You may be surprised by what comes from a conversation that was long overdue.