ExhibiTeam

Forget the traditional trade show booth—what if you brought an actual basketball court to the show floor? 🏀

At exhibiTeam, we specialize in turning standard floor plans into unforgettable, immersive environments, which is exactly how we helped Shade, Inc. drive massive traffic and unbeatable engagement at NAB Show 2026.

Working side-by-side with the amazing team at Shade, we knew a standard setup would not capture the true energy of their brand. Together, we designed and built a custom basketball court right inside their booth space.

The best part? This setup tied directly into their core product offering. Instead of just looking at a display, attendees got to step onto the court and experience the brand in real time.

When you give people a reason to play and connect, the results are an absolute slam dunk:
• The interactive setup created massive buzz across the entire show floor
• Attendee traffic to the space consistently blew past expectations
• The shared experience sparked highly engaging and meaningful conversations

At exhibiTeam, we take the stress out of exhibit design so you can focus on building relationships and closing deals. When you build a true product experience rather than just a backdrop, the connections you make are incredibly powerful. We love helping our clients bring these fun, exciting visions to life!

What is the most memorable interactive exhibit you have seen at an event recently? Tell us about it in the comments.