Pink Media

The 2026 LGBTQ+ Marketplace Guide Is Here — Pink Media's Definitive Resource for Brands, Agencies & Marketers
The 2026 LGBTQ+ Marketplace Guide is Pink Media's flagship research publication — covering $1.4 trillion in U.S. LGBTQ+ purchasing power, 30M+ LGBTQ+ adults, and the digital media habits, brand loyalty, and spending patterns that every marketer needs to know. Free download. And this is just the beginning — deep-dive sector reports on travel, health, B2B, and more are on the way.

https://pinkmedia.lgbt/blog/lgbtq-marketplace-guide-2026.html

Working with our LGBTQ+ influencer and content creation client, Archer, we had the opportunity to contribute to their marketing efforts this year. In a recent interview, Matt Skallerud and Matthew Conrado discussed some of the latest Archer marketing campaigns.

Our role involved assembling a group of LGBTQ+ content creators to conduct "Man on the Street" interviews. These interviews featured conversations with gay men in West Hollywood and New York, gathering their insights on the unique features of the Archer app. The content from these interviews was integrated into Archer's online social media marketing campaign, enhancing their outreach and engagement.

For more details, check out the full interview excerpt here:

Pink Media - Client Project Highlight: Archer App - LGBTQ+ Influencers and Content Creators Join us as we chat about the LGBTQ+ marketing strategy of working with influencers & content creators to develop Content as Advertising. In this discussion, we explore both working with a celebrity, as well as Man on the Street interviews, with questions designed to promote a specific client along t...