Dunn Realty Group

They are not the same thing.

Coming Soon
• Not available for showings (in most MLS rules)
• Builds early awareness
• Lets agents + buyers know it’s about to hit
• Creates anticipation
(Must be in MLS w/in 2 days for a sign in the yard)

But here’s the catch:
You can’t negotiate what people can’t walk through.

Live on the Market
• Showings begin
• Offers can be written
• Days on Market (DOM) starts counting
• Real feedback starts coming in

Coming Soon = marketing teaser.
Live = game time.

Used correctly, Coming Soon builds momentum.
Used too long, it just delays exposure.

Strategy matters. Timing matters.