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To all the mother and mother-figures out there - may your day be full of love, joy and laughter.

❤️

Classic elevator pitches are built on principles of brevity and simplification... Now, however, they’re not enough. Hyper-generalized statements about what you do are not as effective as communicating the value of your offer in varying ways.

Why Elevator Pitches Are a Thing of the Past (and What to Do Instead) Classic elevator pitches are built on principles of brevity and simplification. Let's break them down with a new paradigm in mind.