AMi Direct Marketing

AMiable Solution #474: Spring Cleaning We appear to have made it through the winter without actually experiencing much winter. Cold weather, yes, but the white, fluffy stuff? Not so much. Still, even as the weather continues to toy with our emotions and our outerwear choices, we find ourselves in the midst of spring. Which means spring c...

AMiable Solution #472: Spring Training For some people, professional development is a desirable goal. For others, it’s a requirement. Truth be told, enhancing and updating your skills is something that everyone—no matter your job or your industry—can and should do. Why? Developing your professional knowledge Helps you do your job b...

AMiable Solution #462: Removing Doubts, Building Trust We try so hard to win prospective donors, buyers, and members over with our words. We highlight the benefits of our offers, painting beautiful pictures of successful, happy people, and detail the clever and well-designed features of our unique and practical products. But sometimes it’s what we’r...

AMiable Solution #461: Pick the Perfect Paper For any organization—for-profit or non-profit—looks mean everything. Every decision you make about the marketing materials you put into the world makes a statement about your organization’s values, priorities, and attitude. Recipients don’t have to have marketing or printing experience to kn...

AMiable Solution #460: How to Use Red Right Red is a powerful color in marketing. It elicits a range of emotions—from love to anger—and should be used with a good understanding of how your audience will respond… and how to incorporate it into your design. So, how do you incorporate the color red into your marketing without it overpoweri...

AMiable Solution #459: Removing the Red Tape from Your Customer’s Experience Let’s face it, “red tape” has a bad reputation. The term usually describes processes or rules that slow down or impede progress, hinder productivity, discourage employees, and alienate customers, particularly in businesses or industries that are regulated. But while red tape can have detriment...

AMiable Solution #458: Seeing Red: How to Handle Angry Customers It happens. And usually on a Friday. Your system goes down. Your product doesn’t work the way it should. Orders arrive late or damaged. Results aren’t what customers expected. Whatever it is, something goes wrong, and paying individuals get angry. How do you handle disgruntled customers, especia...

AMiable Solution #444: A Tale of Two Teasers Your direct mail envelope can play a passive or active role in your marketing, depending on how you treat it. Left blank, it passively encourages recipients to look inside. It teases your audience without saying a word. It hides any hint of its contents in the hope that the recipient will be curious...

AMiable Solution #441: Ten Ways to Lose a Customer Once in a while the movie, “How to Lose a Guy in 10 Days” plays on TV. In it, stars Kate Hudson and Matthew McConaughey each try to prove their value at work through the art of deception. “Andie,” fulfilling her duties as the “how to” columnist for a magazine, attempts to demonstrate how...

AMiable Solution #440: Eight Tips for Top Press Releases If you’re in sales, or if you’ve been around sales people long enough, you may have heard someone say, “he could sell ice to an Eskimo.” This outdated (and offensive) idea, of course, is that the salesperson is so charming and smooth, he (or she) could convince a person to buy something he o...