AdImpact

How will privacy laws affect CTV/OTT advertisers?

The Ad Industry Is Bracing For the Privacy March to Hit the OTT/CTV Space Political advertisers are migrating budgets into OTT. They’ll soon have to navigate increased privacy regulation — at least in California.

Most advertising intelligence these days is made up of big numbers: who is advertising where where and how many spots did they run? But if there's one aspect of advertising that's hard to quantify, it's the ad itself. That's why ad tracking is such a critical part of an ad intelligence suite.

Ad Tracking: Critical Ad Intelligence in a Dynamic Marketplace - AdImpact Ad Tracking can seem like such a basic piece of ad intelligence that it's no longer necessary. See why it's more necessary than ever.

During the pandemic, Americans cut the cord at much higher rates than they had previously, which means more and more households are reachable exclusively through CTV and streaming platforms. This means advertisers big and small are putting more and more money into CTV advertising.

In the Virginia Governor's race this year, we saw approximately $850K spent on CTV by the candidates; $520K from McAuliffe and $330K from Youngkin. We also saw an estimated $150K from coordinated buys with the McAuliffe campaign and the Democratic Governors Association as well as the American Federation of Teachers.

Spending in the race for Virginia Governor nearly doubled our expectations. The election is today and it's anybody's race at this point, with Youngkin rising in the polls. For an in-depth look at the spending that got us to this point, click below.

Virginia Governor Spending Analysis - AdImpact Spending in the Virginia Governor Race has surpassed all expectations, rocketing to over $80M. Who spent where and how much? Find out here.