Building Blocks Digital

Do not let your LSA account guess what a good lead looks like.

Turn lead review into a simple routine: open Lead Manager, review the call, rate the lead, flag the poor fits, and mark real appointments as booked.

A strong lead rating tells Google what to send more of. A bad rating helps identify spam, wrong services, duplicates, job seekers, and calls outside your service area. A booked lead tells Google the call created a real opportunity.

Swipe through the slides, then save this for your next LSA cleanup.

This is why absolute top impression rate deserves more attention than most owners give it.

In Local Services Ads, the number-one position matters because many customers do not research deeply. They search, see the first credible option, and call. If your ad is visible but rarely winning that top spot, you may be close to the opportunity without capturing enough of it.

The fix is not only inside the report. It is usually in the business behavior behind the report. Answer faster. Handle calls better. Book more of the right leads. Keep reviews coming in consistently.

Use the report as a signal, not just a scorecard.