K2MD

Big news for New Mexico families. Universal Child Care is here! We are the first state to subsidize 100% of child care for all working or student parents and guardians, regardless of income. We developed this campaign for the New Mexico Early Childhood Education and Care Department to bring this groundbreaking program to life. Our spot showcases the program’s impact through playful animation that connects us to the classroom and a future full of possibilities. This public service announcement is the centerpiece of a larger campaign, featuring real parent and provider testimonials, to educate, inspire support and participation, and bring New Mexicans together.