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11/14/2025

How the Instagram Reels algorithm works in 2025...

Actually it's a set of algorithms built to personalize what you see.
When a reel is posted, the video is first shown to a small group, then expanded if engagement is strong.

→ Watch time, shares, saves, and profile interaction matter most.

→ Original, high-resolution videos without watermarks from other platforms perform better.

→ Your past behavior and creator interactions influence what you’re shown.

→ Early engagement is key to reaching new audiences.

Bottom line: Share content that truly adds value. Make people feel entertained, informed, or inspired. Create something they’ll want to send to friends or talk about afterward. That’s what this platform ultimately rewards.

Photos from Engram's post 05/02/2025

A nugget we shared as our first experiment inside

It’s an AI automation that researches the market based on your chosen keyword and generates a customer profile from its findings. It creates a profile of the most likely customer or website visitor for that keyword.

You can try it directly on our website at /lab/avatar

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