Matt Stevens - KW Platform

Happy Birthday to a One-of-A-Kind human being!
I am lucky enough to get to call him Dad.

Some borrowers are not sure which loan option is BETTER for THEM. https://www.fha.com/fha_article?id=4169

Your agent should be your local area expert.

Your "Zestimate" isn't just wrong. It's expensive.

Here's what that free Zillow estimate really costs you:

You see $750k on your screen. You get attached to that number. It becomes YOUR number. You tell friends that number. You make plans based on that number. You NEED that number.

But the market doesn't care about your screen addiction.

The market sees:

Your neighbor's identical house that sold for $675k
The three active listings at $680k sitting for 45 days
The buyer pool that disappears above $700k
The appraisal comps that scream $675k

You list at $750k anyway.
Because Zillow said so.

Week 1: "Testing the market"
Week 4: "Where are the showings?"
Week 8: First price reduction to $725k
Week 12: Desperation drop to $699k
Week 16: Sold for $650k to a wholesaler who smelled blood

The math Zillow won't show you:

Lost carrying costs: $12,000 (4 months)
Lost appreciation: $8,000 (market went up while you went stale)
Lost negotiating power: $5,000 (desperate sellers pay for everything)
Actual loss from overpricing: $25,000 GONE

The cruelest part?
If you'd listed at $675k:

Multiple offers in week one
Bid up to $690k
Closed in 30 days
Moved on with your life

But that would require trusting a professional over an algorithm designed to keep you scrolling, not sell your house.

Your agent tried to tell you. They showed you the comps. The absorption rates. The buyer psychology. The pricing strategy that creates competition instead of crickets.

You showed them your phone.

Here's what Zillow is ACTUALLY good for:

Entertainment
Dreaming
Stalking your ex's house
Wasting time at work

Here's what it's NOT good for:

Pricing your largest asset
Making financial decisions
Replacing 20 years of market expertise
Anything involving actual money

That app isn't free. It's the most expensive app on your phone.

The difference between Zillow and a real agent isn't information. It's interpretation. It's strategy. It's knowing that pricing isn't what you want.

But sure, keep trusting the algorithm that makes money from your clicks, not your success.

Just remember this post when you're on day 127, taking any offer you can get.