Satellite Films

A few days ago I talked about how backdrops brought a story to life for a company rooted in defense and service. That process got me thinking about another backdrop: laboratories.
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Take a look at the image on the left, the one on the client monitor. It’s beautiful, isn’t it? That kind of visual appeal doesn’t just happen by chance when you shoot in a lab. Important scientific work is happening there, of course, but to make it truly shine in your scientific marketing video, you need to take a few crucial steps.

1 Use lighting (if possible)

Lighting is one of the most critical elements when filming in a lab. Start by considering the color temperature of the light. A cool white temperature of around 5000-6500K typically works best for lab footage, providing a clean and professional look. However, avoid lighting that is too bright or harsh, as it can cause reflections on shiny surfaces or even damage sensitive equipment.

2 Clean up

Cleaning up a lab space might seem daunting, but it’s essential to ensure the area looks as professional and presentable as possible. Begin by removing any clutter from the shot, including unnecessary equipment or consumables. Keep only the essential elements necessary for the scene. Additionally, wipe down any surfaces that will be in the shot to remove dust or debris.

Keep in mind that many lab surfaces are reflective, which can lead to unwanted glare. Using a polarizing filter on your camera lens can help reduce glare and make the footage look more polished.

3 Cast and props

The right cast and props are crucial for creating a successful video. If you’re showcasing a scientific process, it’s important to have someone knowledgeable about the procedure in front of the camera—this could be a lab technician or scientist who is comfortable on camera and fluent in discussing the process.
For a more general marketing video, consider using an actor. Choose someone who fits the part and can convincingly portray the role you’re showcasing.

Props can also be instrumental in demonstrating the process you’re highlighting. For example, if you’re illustrating a PCR reaction, having a clear model of the reaction can help the viewer understand the process better.

In summary, filming in a lab requires careful attention to lighting, cleanliness, and casting. By following these tips, you can create high-quality footage that effectively showcases your scientific work. Good luck with your video!
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I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us
Satellite Film and Video