Flashpointlabs

https://flashpointlabs.com/the-two-ways-to-market-part-i/

The Two Ways To Market Part I - FlashPointLabs Explore the two fundamentally different ways to market - legacy vs. modern - and why consumer-respecting, data-driven marketing is the future. A must-read for any business rethinking its growth approach. Part I of III.

Automation and bulk email are antithetical to the intimacy and personalization we've come to expect from email as a medium.

Email works best when it's exclusive, intimate, and when vendors are respectful. It's better to give than to receive with email, better to listen than speak.

Email Marketing Etiquette And Best Practices Here we offer some basics on email marketing. Email is a covenant - it's exceedingly personal - and an extension of a web session. Be nice.