Knoativ

SKIMS 6 stores to 22. A DTC brand becoming a physical retailer.

Their online data tells them who bought and when. Their stores will tell them something completely different: how customers discover, try, and decide in person.

Those are two separate data worlds. Without a unified layer connecting them, one brand ends up running two separate businesses.

DTC-to-retail is not just an expansion. It is a data unification problem.

Decathlon Maroc 1,902 stores. 80+ countries. €1.8B EBITDA, up 21%.

Their customers are runners, cyclists, hikers. They come back every season. They buy across categories. They are exactly the kind of customer a loyalty system is built for.

There is no unified loyalty system.

The community exists. The engagement exists. The data to act on it does not.

What would Decathlon know about their customers if they started listening systematically?