Exp Uganda

EXP Agency Uganda Launches Royco Ku String Regional Activations Across the Country!

EXP Uganda is proud to partner with Royco to officially launch the “Royco Ku String” regional activations — a nationwide celebration of flavour, family, and food!

This exciting campaign is hitting the road, reaching key regions including Gulu, Mbarara, Mbale, Masaka, Arua, and Kampala, to bring the new Royco Cubes String Pack closer to the people who love it most — everyday Ugandan families.

Through vibrant market activations, live cooking demos, sampling, and community engagement, EXP is delivering an immersive brand experience rooted in taste, convenience, and tradition.

The new Royco String Pack is all about easy use and authentic flavour, and these activations are sparking joy across kitchens, markets, and dinner tables — one cube at a time.

Royco Ku String. Just Pull, tear and crumble.
Brought to life by EXP Agency Uganda – Experts in brand experience.

The Global Alliance for Improved Nutrition (GAIN) Uganda launched a landmark agricultural initiative titled “FitFood - Vegetables for All”, a project designed to strengthen Uganda’s vegetable supply chains, while addressing the country’s lingering nutrition challenges.

The project was rolled out across eight agriculturally active districts in Central and Eastern Uganda, which were selected due to their proximity to both producers and urban markets,
allowing for efficient supply chain linkages.

To complement supply-side efforts, GAIN launched “Beera Maama Owakabi”, a campaign encouraging mothers and caregivers to incorporate more vegetables into their family meals
through leveraging 3 EBPs namely:
• Mama pick it.
• Mama mix it.
• Mama try it.

Exp Agency Uganda was tasked to plan and execute the BTL elements of the campaign.

20-Seconds with Matthew Salam, Operations Director at Exp Agency Nigeria.

The KISS Condoms “Ready to Play” activation was a TOTAL VIBE!

Our Consumer Engagement Experts at Exp Agency Uganda brought the heat, bringing KISS to Life with electrifying bar activations for 18–24-year-olds!

Neon-lit setups, a lip-shaped selfie backdrop, and a candy wall bursting with KISS flavours—Studded, Strawberry, Chocolate, Passion, Black, Extra Time, and Classic—stole the show., ensuring the Brand was the hero of this consumer engagement campaign.

Trendy brand ambassadors sparked fun convos about safe s*x, while high-energy KISS condom dancers and interactive experiences lit up the night!