Creative Mode

𝗨𝗕𝗜𝗦𝗖𝗢: 𝗪𝗶𝗻𝗻𝗲𝗿 𝗼𝗳 𝗕𝗲𝘀𝘁 𝗕𝗶𝘀𝗰𝘂𝗶𝘁 𝗕𝗿𝗮𝗻𝗱 by 𝗣𝗲𝗼𝗽𝗹𝗲’𝘀 𝗖𝗵𝗼𝗶𝗰𝗲 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟰

A beloved Ugandan brand and a true national treasure with roots dating back to 1993, UBISCO has captured the hearts of generations with its wide range of delicious biscuits.

When 𝗗𝗲𝗺𝗯𝗲 𝗔𝗳𝗿𝗶𝗰𝗮 acquired the brand in 2018, Creative Mode Agency was entrusted with revitalizing it's identity & packaging while preserving its heritage.

Here's how we modernized the biscuit brand while honoring its legacy:

Our creative team began by 𝗿𝗲𝗳𝗿𝗲𝘀𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗰𝗼𝗻𝗶𝗰 𝗹𝗼𝗴𝗼 & 𝗺𝗮𝘀𝘁𝗵𝗲𝗮𝗱, giving it a contemporary edge while staying true to UBISCO’s roots.

Next, we 𝗿𝗲𝗶𝗺𝗮𝗴𝗶𝗻𝗲𝗱 𝘁𝗵𝗲 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻—introducing sleek box-cut duplexes and jars that aligned with current market & competition—ensuring it remained timeless yet exciting for modern consumers.

To strengthen market presence, we delivered a 𝗚𝗼-𝗧𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 that included 𝗢𝗢𝗛 (𝗢𝘂𝘁-𝗼𝗳-𝗛𝗼𝗺𝗲) 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 across billboards, roadsters, street poles and vehicle wraps for the distribution fleet. Our 𝗜𝗻-𝗦𝘁𝗼𝗿𝗲 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 elevated the product range with attractive displays that stood out in retail spaces.

To drive awareness, we executed a high-impact 𝗕𝗧𝗟 (𝗕𝗲𝗹𝗼𝘄-𝗧𝗵𝗲-𝗟𝗶𝗻𝗲) 𝗯𝗿𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 that created memorable consumer experiences driving consideration and product trials. Concurrently, a 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 ran exciting raffle draws and interactive games, driving social engagement and boosting brand awareness online.

The result? A refreshed identity, packaging and brand strategy that solidified 𝗨𝗕𝗜𝗦𝗖𝗢 as 𝗨𝗴𝗮𝗻𝗱𝗮’𝘀 #𝟭 𝗕𝗶𝘀𝗰𝘂𝗶𝘁 𝗖𝗵𝗼𝗶𝗰𝗲, bridging heritage with a bold, modern edge and keeping the brand on snack shelves and at the heart of Ugandan households.

We truly believe that; 𝘊𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘳 𝘉𝘳𝘢𝘯𝘥𝘴 𝘢𝘳𝘦 𝘞𝘪𝘯𝘯𝘪𝘯𝘨 𝘉𝘳𝘢𝘯𝘥𝘴!

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We're absolutely buzzing with excitement (and maybe breaking into a little victory dance 💃🕺) as our partner, 𝗗𝗲𝗺𝗯𝗲 𝗔𝗳𝗿𝗶𝗰𝗮, dominated the 𝟮𝟬𝟮𝟰 𝗣𝗲𝗼𝗽𝗹𝗲'𝘀 𝗖𝗵𝗼𝗶𝗰𝗲 𝗔𝘄𝗮𝗿𝗱𝘀 with an incredible 10 prestigious wins! 🎉

𝗗𝗲𝗺𝗯𝗲 𝗔𝗳𝗿𝗶𝗰𝗮, the 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗙𝗠𝗖𝗚 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗛𝗼𝘂𝘀𝗲 𝗶𝗻 𝗘𝗮𝘀𝘁 𝗔𝗳𝗿𝗶𝗰𝗮, isn’t just about moving goods nationwide and across boarders—they’re about moving boundaries! They don't just distribute—they dominate!

At the , the 𝗗𝗲𝗺𝗯𝗲 𝗔𝗳𝗿𝗶𝗰𝗮 squad didn’t just show up—they owned the stage - they showed OUT, representing brands that set the bar sky-high for quality & excellence.

𝗗𝗿𝘂𝗺𝗿𝗼𝗹𝗹 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱𝘀:
🥇 𝗨𝗯𝗶𝘀𝗰𝗼 – Best Biscuits
🥇 𝗦𝗻𝗼𝘄𝗺𝗮𝗻’𝘀 – Best Ice Cream
🥇 𝗜𝗻𝗱𝗼𝗺𝗶𝗲 – Best Noodles
🥇 𝗗𝗲𝘁𝘁𝗼𝗹 – Best Soap
🥇 𝗔𝗺𝗮𝗿𝗮 – Best Cosmetics
🥇 𝗛𝗼𝗯𝗯𝘆 – Best Handwash
🥇 𝗝𝗜𝗞 – Best Bleach
🥇 𝗞𝗲𝗹𝗹𝗼𝗴𝗴'𝘀 – Best Cereal
🥇 𝗛𝗮𝗿𝗽𝗶𝗰 – Best Toilet Cleaner
🥇 𝗠𝗼𝗿𝘁𝗲𝗶𝗻 – Best Insecticide

As a creative agency shaping African Challenger Brands, we’re beyond ecstatic to call 𝗗𝗲𝗺𝗯𝗲 𝗔𝗳𝗿𝗶𝗰𝗮 our partner.

It’s truly an honor to celebrate these outstanding achievements with their incredible team. These wins prove that Challenger Brands like 𝗗𝗲𝗺𝗯𝗲 𝗔𝗳𝗿𝗶𝗰𝗮 aren’t just here to compete—they’re here to conquer and redefine the game!

Pay Later Uganda ’s unique rent-to-own business model called for an experienced marketing agency like Creative Mode to plan & execute digital promotions that educated its target audience on the brand’s distinct value proposition.

The brand needed to vividly showcase its product offerings and attractive deals to generate robust interest on social platforms.

To achieve this, we launched a digital campaign that was aimed at increasing online reach, building awareness, increasing product consideration & demand, driving website traffic, and generating high-quality leads for Paylater’s sales agents team to capture and convert.

Our strategic approach and creative concepts successfully boosted the brand's social engagement, demand & lead generation, while significantly increasing sales, and accelerating Paylater's revenue growth.

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PS: Creative Mode partners with East African brands and marketing teams ready to challenge their market or industry.

𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗮 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗠𝗲𝗲𝘁𝗶𝗻𝗴:
Email us on - [email protected]
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