MoPetro Entebbe Road

Business development initiatives in todays business landscape,must put strategy at the core.Whereas marketing positioning is about how a company competes with rivals on specific business activities,strategic positioning involves the whole value chain analysis.In other words,when a company is able to develope a tailored value chain,offering specific resources and capabilities,it will be much more difficult for competitors to copy and paste those specific capabilities.Inorder to imitate the product or service,the competitor would have to copy the entire value chain,which obviously requires larger resources and has a lead time to market.

Strategy is key! Business development initiatives in todays business landscape,must put strategy at the core.Whereas marketing positioning is about how a company competes with rivals on specific business activities…

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