Andri Designs

Serial Position Effect

The Serial Position Effect (also know as Primacy and Recency effects) is a psychological phenomenon associated with memory. It says that items at the beginning (primacy) and items at the end (recency) of a list or string of information are more easily recalled than items in the middle.

The first item in a list is initially distinguished from previous activities as important (primacy effect) and may be transferred to long-term memory. You remember it because that is where you started.
Items at the end of the list are still in short-term memory (recency effect). You remember the end the best.
While items in the middle will suffer the worst recall. Just like on the graph: The more to the middle, the worst recall it will have.

First part of series of articles about how Psychology affect Design and how to use it wisely.


https://blog.prototypr.io/psychology-in-design-part-1-cdc63229cbe4

Psychology in Design (Part 1) First part of series of articles about how Psychology affect Design and how to use it wisely.