PAT Profi World

Consequences of launching an ill-conceived advertising campaign

📌The most difficult thing in marketing is attracting the customer's attention to the product. Next, as a rule, it is a matter of technique - mailings, use of sales funnels, cold calls.
However, there are exceptions to any rule. A clear example of such an exception is the company Vespa, which specializes in the sale of scooters. To attract the attention of potential customers, the company uses attractive actors of both sexes in advertising.
📌The actors had to ride around the city on Vespa scooters, visit various establishments and flirt with strangers. The main goal was to get the maximum number of phone numbers.
📌 People excited about the prospect of a meeting were in for a bitter disappointment, because Vespa dealers came to the meeting.
📌The advertising campaign turned out to be quite creative, but completely ill-conceived, because the marketers did not think through how to tactically move from the context of a date to a dialogue about purchasing a scooter.
📌Expenses for the advertising campaign never paid off.

Post-click marketing

📌The first thing I want to start with is your attitude to various intrusive advertisements that are available on most sites. Don't like?
And at the same time, keeping attention on such advertising is a whole art.
📌Forcing a person to click on an advertising link is simple, but accordingly, he will immediately want to close it.
📌Marketing after the click is something that should force a person not to close the ad right away.
📌Modern digital marketers are focused on the generation of an advertising campaign, because this is an indicator that is important even for the best advertisers. But it is necessary to take into account that its use is not always effective.

Peculiarities of using messengers to communicate with clients
📌 WhatsApp. Takes the maximum market share in the world, especially in big cities. Paradoxically, the most popular and generally demanded messenger in the world still does not have an open API. Therefore, only some services support full work with WhatsApp, because you have to create your own technologies for connection.
📌Viber. Takes second place in terms of popularity. The most popular in the regions of the country. A few months ago, in addition to the personal account, Viber offered 2 more types of accounts: Public and Business, which, fortunately, support API connection.
📌Telegram. The most technologically advanced and secure messenger. In Russia, its share is significantly inferior to WhatsApp, and it is mainly used by advanced users. If the customers are your employees or partners, and you can offer (or even oblige) them to install this messenger to communicate with you, we recommend using Telegram.