FBC

The new rebranding trends are like a new T-Shirt.
You have bought the new one but only few of us see the difference.

More and more companies declines completely new design.
“You have to show your work not a fantastic identity.”

This manifest we see in rebranding of American Express.

One of the primary goals was to reinvigorate the brand identity and optimize its performance across various platforms, and bring visual continuity across geographies and business channels.

The visual identity brings strength, simplicity and rigor to the brand, extending a cohesive look and voice to American Express products, services and experiences.