Designer

As a way of managing my anxiety around the issue, I started trying to reduce our plastic footprint and find fun ways to switch over to reusable items instead of disposable single-use materials. I found the process fun and empowering, and I wanted to find a way to reduce the impact of my business as well. I wasn’t sure how to do that–would clients care? Would I single-handedly ruin my business by niching into a space that wasn’t viable? I Google’d frantically for other designers that practiced sustainability to try and find a way forward. There wasn’t a lot out there–a few books published over a decade ago, and no recent research. I quickly realized that the books available were frequently outdated or flatly incorrect and that I would have to trailblaze a little.