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As a follow-up to the previous case, we’ll probably share one more. This should make it clearer how a single thread can end up ranking for so many keywords.
In reality, when a thread is created, it’s usually optimized for just one or two commercial keywords. That’s exactly what we did in the previous case.
The same approach applied to our next client, who literally wanted just one keyword in the TOP.

Everything followed the classic playbook:
✔️ we wrote an optimized thread;
✔️ published it during peak audience activity;
✔️ added upvotes so it would stay visible longer;
✔️ and then went back to living our lives.

Two days later, we checked the first results — and in the TOP we saw a completely different keyword from the one we were targeting. On top of that, the keyword we actually cared about wasn’t anywhere near the TOP.
Things didn’t go exactly as planned because the thread was written in a “TOP best of the best” format. As a result, many competitors (and real users) jumped in to share their opinions on who actually deserved to be in the TOP.
In the end, the SERP got diluted, and our target keyword was lost among multiple branded keywords.

To fix the situation, we added a few more comments where we deliberately used the keyword we needed.
As a result, we eventually pushed the thread for the target keyword we promised — and not just that one — into the positions we had committed to.

Conclusion:
If you’re creating a thread, it’s better to plan the scenario upfront — not only placing keywords in the main post, but also deliberately reinforcing them through the comments. This way, you can squeeze the maximum possible result out of a single thread.

🔥 We have around 200 accounts 🔥
That means we have more than enough resources to play out this scenario in a way that looks completely natural — both for Reddit bots and Google’s SERP.

And in case you’ve forgotten the contact link for our sales manager to book a discounted case, let us remind you 😁