Slon Time

Content marketing must always be strategic in its approach in order to yield any results. As such, the basis of its strategy includes creating and delivering valuable content. Moreover, the content must be relevant, timely, consistent and interesting to attract and maintain an audience.

After all, when your content allures your target market, its members are more likely to view your content, i.e., give you impressions. The more impressions you gain, the more likely you are to produce conversions.

According to a report, although 86 per cent of people were concerned about privacy issues, 90 per cent were happy to share data about their behaviour if it meant an easier and cheaper shopping experience. In the same survey, 72 per cent of consumers said they would only engage with marketing messages that are personalised according to their interests.