Unitix

📦 Prime Day: Performance Highlights from Unitix Clients

The biggest shopping event of the summer didn’t disappoint — and neither did the numbers!

Here’s what we saw across Unitix-managed accounts in the first days of Prime Day:

✅ +26.78% in total sales
✅ +10.74% in ad sales
✅ +28.96% in impressions
✅ -2.44 pp drop in TACoS (down to 18.67%)

📊 And what about Amazon overall?

According to Adobe Analytics, U.S. sales on Amazon reached $8 billion on Day 1 alone — a 12% increase vs. last year.
Some sellers saw a 3–4x boost in sales compared to typical days!

🔥 It’s been a strong start — and we’re just getting warmed up.

How did Prime Day perform for your business? Share your results in the comments!👇