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Sports Fans Want Teams to Act on Social and Environmental Issues
Sports Fans Want Teams to Act on Social and Environmental Issues



Professional sports have become a unifying factor bringing people and communities together.



The report, “Global Sports 2022: Uncovering the Socially Responsible Sports Fan,” from YouGov Sport, is helpful to understand today’s sports fans, what they want from sports organizations and the best way for rights holders and their sponsor brands to engage them.



Understanding Today’s Sports Fans

There are billions of sports fans around the world. Globally, 76% of adults follow sports.

The U.S., with 65% of adults following sports, ranks eighth of the countries in the Americas.



However, those U.S. sports fans are devoted to their favorite teams. Whether their team wins or loses, 84% of all fans, and 90% of fans 45-plus, say they will forever remain loyal.



But there’s more to fans than their love of sports. Today’s sports fans are focused on the environment, sustainability and diversity, equity and inclusion (DEI).