Business Rules

So the Platinum Rule states, “Treat others the way THEY want to be treated”. Although it sounds like common sense, it's not as common as you might think. This rule means that you recognize that service is not about what you want to give; it's about what others want to receive.

"One of Kotler's favorite ties bears the title of his magnum opus, Marketing Management. Kotler has dominated marketing over the last three decades. Along the way he has pushed the frontiers of where marketing can make a difference. His latest book, Chaotics, reflects his willingness to go out on a limb and express an opinion. Required reading."

Source: CrainerDearlove's Thinkers 50