Intervie

Synthetic media platforms provide different capabilities depending on their focus. For example, Synthesia allows customers to pick from a range of “voice avatars” and create voiceovers straight from a script, with one or many voices based on style, gender, and production type. On the other hand, Amazon pairs customers with its engineers to build AI-generated voices representing certain personas.

As R&D refines the technology and it becomes more scalable, media synthesis is morphing from a novelty into an expanding market. Companies like Amazon, Microsoft, Papercup, Deepdub, and Synthesia have created projects such as ad campaigns featuring an AI-generated Snoop Dogg and David Beckham’s voice translated into nearly a dozen languages. They’ve also partnered with news organizations including Sky News, Discovery, and Reuters to develop prototypes for automated news and sports reports.