IMICS

Last week, NCCU’s Department of Advertising was honored to host a visiting delegation from Chulalongkorn University’s International School of Communication Management (ISCM).

The exchange focused on the strategic power of "Cultural Soft Power". From mixed-group workshops analyzing brands to deep dives into local consumer behavior, students gained invaluable hands-on experience in cross-cultural marketing.

A huge thank you to Dr. Rémy Jarry and the Chulalongkorn team for a day of brilliant insights and meaningful connections!