SMS GROUP
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SMS GROUP X Dornbracht｜當品牌哲學化為體驗，空間便不再只是空間
德國當代（Dornbracht）上海旗艦店開幕盛典，由 SMS GROUP 全程策劃與執行。我們打造的不僅是一場開幕活動，更是一套完整的品牌體驗系統。
透過策略規劃、空間敘事與沉浸式互動設計，我們將德系工藝與當代美學轉譯為可被感知的品牌旅程，讓每位來賓在體驗中理解品牌、認同品牌，並與品牌建立情感連結。
這不只是一次開幕，更是品牌價值的精彩落地。
The grand opening of the Dornbracht Shanghai Flagship Store was conceptualized and executed from start to finish by SMS GROUP. Moving beyond a conventional launch event, we engineered a comprehensive brand experience ecosystem.
Through strategic planning, spatial storytelling, and immersive interactive design, we translated German craftsmanship and contemporary aesthetics into a tangible brand journey. This curated experience allowed every guest to truly understand, resonate with, and forge an emotional connection to the brand.
This was far more than an opening ceremony—it was the definitive realization of brand value.
19/05/2026
三日賽道盛宴，SMS GROUP 極限操盤！
首度震撼亮相的Golf R Grey Shadow特仕車與98台福斯性能車熱血集結！SMS GROUP緊扣「Double the Power, Triple the Emotion」核心，透過51圈賽道極速體驗、578圈引導試駕與1,169體驗人次，將Volkswagen性能馳騁嘉年華打造成速度與情感飆升的熱血盛典。
突破賽道場地限制，打造沉浸式車輛展演；品牌車隊賽道巡禮，完美詮釋「Love Brand」精神；從無到有實現台灣首場賽道晚宴，為經銷商、媒體與新車主帶來前所未有的體驗。面對時間與場地的極限挑戰，SMS GROUP以豐富內容、緊湊節奏與精彩創意，刷新台灣賽道活動天花板。
感謝客戶的信任，SMS GROUP用專業將每一個不可能，化為現場的熱血沸騰！
Making its stunning debut, the Golf R Grey Shadow special edition led a powerhouse lineup of 98 Volkswagen performance vehicles. Grounded in the core theme of "Double the Power, Triple the Emotion," SMS GROUP curated 51 laps of taxi rides and 578 laps of guided lapping, welcoming 1,169 participants to transforming the Volkswagen Performance Festival into an adrenaline-fueled celebration of speed and passion.
Defying track venue limitations, we created an immersive car show. The brand’s convoy parade perfectly embodied the "Love Brand" spirit, while Taiwan's first-ever, from-scratch trackside gala dinner delivered an unprecedented experience for dealers, media, and new owners. Facing extreme time and logistical challenges, SMS GROUP pushed the boundaries of track events in Taiwan through rich programming, seamless pacing, and sheer creativity.
We extend our gratitude to our client for their trust. With uncompromised professionalism, SMS GROUP turned the impossible into pure, trackside adrenaline!
主辦單位｜Volkswagen Taiwan
活動承辦｜SMS GROUP
活動監製｜Charlie Chen, Sandia Chiu
專案總監｜Sunny Liu
設計總監｜Alan Cheng, Silence Wen
工程總監｜Dicky Tai
執行統籌｜Sandra Shih, April Chang, PinChia Liu
空間設計｜Skylar Lin
平面設計｜Ian Ho
製作執行｜Kevin Lin, Sophia Chen, Vivian Chiu, Ash Lin, Carly Shih, Claire Shih, Krystal Ku, Ricky Han, Wythe Wu, Bryan Feng, Lina Wang, Allen Lin, A Yi, Cong Ying
燈光設計｜Dennis Che
舞台導演｜Joyce Wu
控台導演｜Mia Lin
影像製作｜Kuan Chiang, Cian-Cian Huang, Claire Shih, Ryan Tu, Lin Zhi An, Wang Sih Ting
車手統籌｜Jay Chen
演出車手｜Jay Chen, Steven Lin, Saxo Yang, Daniel Hsieh, Jack Hsu, Ryan Chiu, Du Hong, Jerry Hsiung
試駕教練｜Jay Chen, Steven Lin, Saxo Yang, Daniel Hsieh, Jack Hsu
攝影統籌｜Joseph Chou, Ian Hsu
動態攝影｜Joseph Chou, Jeffrey Chung, ERCYN Chiu, Kai Huang, Geez Lin, Alan Yu
平面攝影｜Ian Hsu, Ethan Sun, Alex, Ernie Don
演出統籌｜Fiona Chen, Chumi Liao
演出舞者｜Ranny Liu, Yee Yang, Forrest Saint, A-Shin Lin, Leona Teng, Lily Kao, Tien Mou
演出鼓手｜Liao Chen Fu, Shih Feng Lin, Sih Yu Chen, Jeng-Heng Chuang
餐飲統籌｜Mia Gao
禮品製作｜Lorraine Huang
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6F, No. 6, Lane 35, Jihu Rd. , Neihu District
Taipei
Opening Hours
| Monday | 09:30 - 18:30 |
| Tuesday | 09:30 - 18:30 |
| Wednesday | 09:30 - 18:30 |
| Thursday | 09:30 - 18:30 |
| Friday | 09:00 - 18:30 |
